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April 14, 2011 / care4cards

Panini Strikes Again

Not that I want to sound like an old broken record but hey, while we’re at it, let’s carry on and pile up all the Panini Crap in the same day.

The Topps Archives Blog pulled the trigger on this story and, once again, it infuriates a collector and it’s justified. Long story short, Panini pulled another marketing stunt with one of the best card in their release, a Sam Bradford RPA was given in a staged box break to go viral.

How lame is that?

Loaded boxes are nothing new but it dosen’t mean it sould be done. We are still sour over the whole Beckett debacle and now this? I just don’t get this.

Yes, Panini will create a buzz among non-educated collectors but what about the others? What about the die-hard who are really putting money into this? Why is that the better educated collector who gets to be screwed the most and repeatedly? I just don’t get it.

It’s not as if there was not other way to market a product. Why don’t you give a nice discount to YouTube breakers and have them show your stuff and logo all around? Or, do a wrapper redemption program ‘Ă  la Topps‘ and see where the community leads you. Instead of loading boxes and giving them away to pseudo collectors who are most likely giving you back the cards.

That’s the worst part, I’m not even sure they get to keep the cards so in the end, Panini is either giving away one of the best chase hits of the product or, worse, they get to keep it somewhere in their headquarters for God knows what.

Earlier I said that it was lame but I was wrong. It’s infuriating, that’s what it is.

Once again, Panini is pulling all the wrong strings and I don’t see this lasting forever. Please Topps, buy the exclusive NFL license. Please, no more Certifided/Limited/AllTheSame/4HitsCrap …. NO MORE!


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